Product + marketing strategy is living breathing system focused on making a true and authentic connection to the customer. Getting this right means focusing first on the customer needs and how to solve them.
We believe in the power of the putting the customer first. Creating clarity around your core audience and defining the opportunities to meet and exceed their expectations is the foundational element that leads to both innovation and sustainable growth.
We understand the power of the zeitgeist and how shifts in generations, economics and lifestyle affect what people value, their preferences and ultimately the way people + products interact. As creatives in business we are intent on maintaining our finger on the pulse and being ahead of the pack.
We listen first, then work with you to …
Diagnose the problem before starting on the solution
Use pain points to define opportunity
Bring forth change that is both organic + intuitive
Audience Definition, Competitive Analysis + Customer Insights
Brand Positioning, Development + Activation
Content Strategy + Creation
Strategic Collaborations + Partnerships
Jennie is a strategic creative leader with proven success in shaping both brands and product categories from the ground up. She is a passionate home expert with experience in textiles and furniture in both the residential and hospitality markets, with brands such as Beacon Hill, Robert Allen, RA Contract and DwellStudio. She prides herself on being a direct communicator and idea maker.
Robert has been instrumental in growing luxury brands such as Steuben, Hearst and Barbara Barry as well as mid-tier programs for mass market retailers. He has worked across multiple channels including vertically integrated companies, wholesale, retail and DTC. In addition, Robert has significant experience in building Ecommerce businesses, both web sites and the digital marketing plans needed to support their success.
Whether you are a start-up building from scratch or a legacy brand looking for new direction you will find our talent lies in understanding the complete system of product, marketing and sales that is required for any new strategic initiative to be successful.